Google Online Marketing Challenge 2015

Deadline:

Professor Registration: April 8th 2015
Student Registration: April 22nd 2015

Google Online Marketing Challenge 2015 | LiveBeyondSchool.com

Benefits

AdWords Business Awards

There are four competition regions: The Americas, Europe, Middle East & Africa, and Asia Pacific. In addition to an overall Global Winner, there is one winner from each of the regions.

Global Winner

The Global Winners and their professor will receive a seven-night trip to San Francisco, including one day at the Google Headquarters in Mountain View, California to meet with Googlers from the AdWords, University Programs and Marketing teams. The team will also receive computing devices, along with other prizes.

Regional Winners

Regional Winners and their professor receive a two-night trip to a regional Google office. The teams will also receive computing devices, as well as other prizes.

Google+ Social Media Marketing Awards

Each student in the Global and Regional Social Media winning teams will receive a computing device, as well as other prizes. Additionally, Global Winners and their Professor will get an exciting opportunity to participate in a Google+ Hangout with Google+ team members (to be scheduled at Google’s discretion).

AdWords Social Impact Awards

Each student in the three top performing teams will receive a computing device, along with other prizes. Additionally, Global Winners and their Professor will get an exciting opportunity to participate in a Google+ Hangout with Google Grants team members (to be scheduled at Google’s discretion).

Winning teams will also secure the following donations for their partners:

1st place - $15,000 donation to the non-profit partner
2nd place - $10,000 donation to the non-profit partner
3nd place - $5,000 donation to the non-profit partner

All Winners and their professors across all categories will be provided with personalized certificate of appreciation noting their status as a Winner in the Competition.

Description

Competition Process

Step 1: Registering for the Challenge. Professors register for the Challenge and get verified by Google. Students form teams of 3-6 members and appoint a Team Captain. The Team Captain registers under the verified professor, who in turn confirms each student team by clicking a verification link sent via email after the team registers. See Registration for more information.

Step 2: Accessing Dashboard. Once the professor has received a notification email and has verified the student team, the Team Captain can access team's Student Dashboard with the Google account used during the initial registration. Next, the student team can add required information to the dashboard, move onto identifying competition partner and preparing AdWords Pre-Campaign Report.

Step 3: Selecting a Business. All teams along with the support of their professors need to identify a client business or a non-profit organization. See Selecting a Business for more details.

Step 4: Learning about AdWords and the Client. We recommend reviewing the Digital Marketing Course and Educational Resources. Each Student team needs to meet with their business or non-profit partner to determine their goals and to devise their online advertising strategy. The strategy will need to be outlined in the AdWords Pre-Campaign Report.

Step 5: Uploading Pre-Campaign Report and Requesting Crediting. Please note that after requesting crediting, there will be no further opportunity to re-upload Pre-Campaign Report. Once we verify the request, within 5 business days we will apply credit to the account and provide the team with an AdWords CID, solely for use in this Competition. Please see your Student Dashboard for details and once available, make sure to take a note of your team's CID.

Step 6: Running Campaign. Once the student team receives credit in their AdWords account, they can start running their campaign over the period of up to 21 calendar days (example below). Campaigns which serve impressions on less than 7 calendar days or on more than 21 calendar days and/or spend beyond the provided US$250 (spending a few cents below/above US$250 is acceptable), will be deemed ineligible for the competition and as a result disqualified.

Competition accounts are set to PST timezone. Please do not change timezone in your competition account.

Example: If a campaign started on Monday at 9am and finished on Friday at 8am, it means that it ran for 5 calendar days.

Step 7: Writing and Submitting AdWords Post-Campaign Report/Impact Statement. Student team must submit their report(s) prior to the end of the Campaign Window (look right: GOMC 2015 Timeline). If team chooses a non-profit organization and wishes to be eligible for the AdWords Social Impact Award, they must append an Impact Statement to their Post-Campaign Report.

Only teams that submit AdWords Pre-Campaign as well as AdWords Post-Campaign Reports will be considered for judging in AdWords Business, AdWords Social Impact and Google+ Social Media Marketing categories.

Step 8: Google+ Social Media Marketing Award (Optional). Student team that wishes to be eligible for the Google+ Social Media Marketing Award should work with their business or non-profit partner on creating and maintaining a Google+ page (along with the AdWords campaign) for five consecutive weeks during the Campaign Window (look right: GOMC 2015 Timeline). See Running a Campaign for more information.

Step 9: Judging and Awards. Google and a panel of independent academics from all over the world select the winning teams based on the success of their campaign and the quality of their competition reports. Winners will be announced in July/August 2015.

Google Online Marketing Challenge 2015 | LiveBeyondSchool.com

Eligibility

Any faculty member, lecturer or instructor currently employed by an accredited higher education institute is eligible to register as a professor. Participation in the Challenge is open to students from graduate or undergraduate programs, regardless of discipline.

Residents and nationals of Cuba, Iran, North Korea, Syria, Sudan, and other persons and entities restricted by U.S. export controls and sanctions programs are not eligible to participate. Students and Professors at Higher Education Institutes in Argentina, China, Hong Kong, Mexico, South Korea, Taiwan, & Ukraine are excluded from entering. Students who were members of winning teams in previous Google Online Marketing Challenges are also excluded from entering.

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